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How to Get 100 Leads From One Case Study

Case Studies are a very effective promotional tool. Next to White Papers, they are the second most popular device used to promote the benefits of a product or service. With that in mind, if you’ve been...

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Case Study – How US Healthcare Provider Uses MadCap Flare to Tailor Technical...

A new case study from MadCap Software, shows how MadCap Flare can improve the quality of documentation for healthcare software users and streamline the technical writing team’s efforts. It highlights...

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Case Study – AVST streamline delivery of documentation with MadCap Flare

This case study describes how Applied Voice & Speech Technologies, Inc. (AVST) significantly streamlined its delivery of documentation and training materials with MadCap Flare. Results of Case...

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Where is the Search Engine on MSDN Blogs

Microsoft still has a lot to learn about search engines. While Bing is very impressive, other parts of the Microsoft websphere aren’t so lucky. Here is the search engine on the MSDN site. Credit:...

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Wired.com Tracking Every Facet of Life, from Sleep to Mood to Pain #2

Wired.com Tracking Every Facet of Life, from Sleep to Mood to Pain #2 Originally uploaded by Tech Writer Boy Gary Wolf writes in Wired.com that, “two years ago, my fellow Wired writer Kevin Kelly and...

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How To Ensure Your Business Proposal Gets Accepted By Difficult Evaluators

What’s your success ratio with proposals? 25% is average. Very few get 50%. I help government agencies evaluate proposals. Most bids that come across my desk make the same errors, use the same flawed...

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Warren Buffett and Better Business Plan Writing

‘The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.’ Warren Buffett How to Write an Executive Summary that generates interest Your...

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Case Study: How Copyblogger Shifted From Blog Publishing To Product Development

Have you noticed how Copyblogger is moving from a ‘traditional’ blog to a solutions provider offering web marketing tools? Some people feel that Copyblogger should have stuck to its roots and built a...

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